If you made use of Adobe software a few years back, you will recall versions like Adobe Software CS5 or Master Collection CS6. These were perpetual licenses, so once you purchased a license you effectively owned that product. The downside to this was that you virtually had to mortgage your home to purchase a commercial copy of Master Collection. To add to that misery, while your copy included all updates to the software it did not include upgrades to later version of the software.
With Adobe continuously working hard to improve their products and the ever-quickening pace at which technology advances, they went from producing a new version of software every 3 years or so to producing a new version of software annually. This meant that after you spent your ‘life savings’ on Master Collection CS5, only a year later CS6 was available for purchase.
Now one would think that in a situation like this one would just close your eyes and continue using what you have, but these new versions included some must-have features that allowed you to accomplish things in a way your existing version of Adobe software never could.
So was Adobe deliberately shortening the rate at which they pushed out upgrades in an attempt to bleed their design customers of their money. While it may leave be tempting to raise our fists and accuse them of this, this was not their motivation. The truth of the matter is the evolution of technology in the past few years has allowed for so many things to be done that were previously impossible. This has forced companies like Adobe to invest in the continuous evolution of their own products just to keep up with ever shifting goal posts.
Adobe soon realized 2 things:
- Reducing the time between upgrades even further would not be economical for their clients and they would eventually lose the buy-in of clients.
- They really could not wait for an official new version to be released before releasing new features in the Adobe range, because the pace of technology was moving so fast that these features would risk being outdated even before they were released.
The only logical solution to these issues was to convert the perpetual license model to a subscription model. This solved two challenges at once. Firstly, it reduced the cost barrier significantly, allowing smaller agencies to get access to Adobe. Secondly, because it was now subscription-based, all upgrades were automatically included in the subscription and could be released as soon as they were developed and tested.
The new subscription model was named Adobe Creative Cloud or Adobe CC. The various suites that were previously available were also removed leaving behind only one – Adobe Master Collection CC. As for individual products, these remained intact, so it is possible to purchase Photoshop CC or InDesign CC. However, it would be more cost-effective to purchase the entire Master Collection CC than to purchase 3 individual products. And by purchase, we mean subscribe. You no longer own the license, now you own access to the software for a specified period and while you have the option to pay monthly or annually in most cases, your minimum subscription period is 1 year.
You can find out more about pricing and options at the Learning Curve Adobe store. They are an Adobe Platinum Reseller South Africa. They also sell other related software that you may find useful so feel free to visit their main site here: LearningCurve.Co.Za
If you are looking to purchase Adobe from outside of South Africa, simply visit the Adobe website and search for their international partners, and finally if you are from the US, you can purchase directly from Adobe.